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Insight, support and ideas to inspire change

The resource

An experienced business professional, non-executive director, and membership expert.

Combines high level commercial acumen running large divisions of multi-national media and creative companies with 20 years of membership organisation consultancy experience. Commercial experience included launching, buying and selling businesses or parts of business. Working with venture capitalists and groups of private investors.


Available for non-executive roles, business consultancy, membership organisation and NFP consultancy.


Past membership/NFP initiatives and projects:

  • Launched the Memcom conference and awards in 2000 and ran for 18 years

  • Initiated the Louis Armstrong award for outstanding leadership of a professional body

  • Launched a conference and web site promoting fair access to the professions

  • Initiated the first membership engagement benchmarking study

  • Founder and Director of Ashridge Communications for over 15 years. Example projects included:

  • Professional body review of its future viability working with their board

  • Professional body transformation strategy 

  • Trade Association thought leadership review including a review of opportunities to command the agenda in their sector




01494 757289



Duncan at



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Member engagement – effectively delivering and communicating value

I've taken a look at what has changed in marketing, the emerging importance of member engagement and how that is interpreted and delivered.


Download 2019 report 

Current and recent projects and initiatives

  • Working on a review of membership fees and benefits for an established association

  • Supported a review of professional body’s inbound member and prospective member contact handling processes

  • Supported a professional sector’s review on developing equality, diversity and inclusivity plans, tools and resources

  • Worked for a new technology supplier to the membership sector to help assess product reaction and potential and advised on the marketing plan

  • Setting up a confidential information service for a new membership organisation directors group focussed on suppliers and processes used. Participants so far include CIPS, BACP, RSC, IOP, CIPFA, RSM, RICS, SET

Supported  an interesting project for IP Inclusive - a group of like-minded professionals working in IP, committed to improving equality, diversity and inclusivity in their community. Developed the 'Careers in Ideas' concept and helped roll that out.  

Web site now live

Winners of the Louis Armstrong Award for exceptional leadership of a professional body which I initiated in 2015 

- Louis Armstrong, RICS (posthumous) - 2015

- Ann Francke, CMI - 2016

- Chris Blyth, CIOB - 2017 (left receiving award from Ann Francke)

- Mark Downs, Royal Society of Biology, 2018


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